Drift Zone by Mr. Valet
Drift Zone is a concept created by Mr. Valet to deliver a unique experience for the UAE's car-enthusiast community.
The event features exciting drift shows, along with the opportunity for visitors to ride with professional drivers, while offering entertainment areas for families and guests.
The initiative aims to support tourism activation and increase footfall to various destinations such as malls and hotels, with a future plan to expand the concept across multiple locations in the UAE.
Key Experience Pillars
Key Benefits
+25-40% projected footfall uplift based on regional au-to-festival benchmarks.
Converts car-park into a headline attraction.
Generates PR buzz & viral social content, appeals to families, enthusiasts & tourists alike.
Drives incremental F&B and retail sales via integrated fes-tival layout.
Highlihts From Past Shows
